The goal of Enterprise Information Management Optimization is 'Getting the right information to the right person at the right place at the right time'. Determining what constitutes the 'right information' is the first step, and is equally as critical as effective data management. Data management not only involves implementation of effective technologies to search for, gather, store, and retrieve the data, but to also integrate the data into the parameters of your business strategies, and virtualize the data into meaningful Business Intelligence. Closely interwoven is Content Management to assure you have the most current and reliable data. Finally, optimization occurs when the infrastructure that your data is built on, supports driving markets through the successful integration of customer, supplier, and competitive data.